Five Ways to Sell Better with Private Generative AI

Learn five ways that sales leaders, sales operations teams, and top performing sales reps can sell better with private generative AI.

Matt Lane

March 19, 2025

Artificial IntelligenceRetrieval Augmented GenerationLarge Language Models
A woman wearing a headset smiles at the camera

The world is changing so quickly as AI permeates our day-to-day work and lives at home. One of the places we are seeing a lot of experimentation and change is in the ranks of sales organizations as they find ways to harness AI to hit ever growing quota requirements.

I wanted to write a quick primer for sales leaders, sales operations teams, and top performing sales reps to explore several avenues for leveraging AI—a tip of the cap to anyone already doing all five! For everyone else, hopefully this can help with some new angles and selling success. 

Here are a few ways private generative AI is transforming sales teams:

1. Leave no rep behind.

Private generative AI solutions allow sales leaders to create customized tools that benefit the entire team. Imagine a chatbot that acts as a “researcher agent” used by every rep on every introduction call to better understand the prospect, their industry, recent company news, and how your solution uniquely fits their needs. Instead of each rep experimenting with prompts or struggling to find the right information on their own, they can tap into a shared AI model that’s continuously refined by top performers. And you can know that everyone is putting their best foot forward.  

2. Auto-refresh your sales team’s knowledge.

How do you keep your team current on what your offering can do? By connecting to internal resources and systems, private generative AI solutions can provide your sales team with frictionless updates. No more waiting until the quarterly sales training or annual company retreat to get everyone on the same page. When a customer asks a question, AI connected to your internal product knowledge can allow reps to answer on the spot versus playing a game of telephone with sales leadership, marketing, and product. By putting the latest information at their fingertips, private AI solutions ensure that sales reps no longer need to memorize every product update or sales pitch. 

3. Create a closed feedback loop. 

In many organizations, critical information and customer feedback often gets trapped in silos. Sales teams might not have the latest updates from marketing, and engineering might not know what prospective customers are asking for. Private generative AI solutions connected to your internal knowledge (Zoom, #Slack, Teams, email, SFDC) can act as a bridge, automatically pulling the latest information on the latest conversations, pain points, feature requests, and more. 

4. Know thy customer. 

Generative AI makes it easy for you to know your customers inside and out. By integrating with both internal and external data sources, sales reps can leverage live research on a company’s website, knowledge papers, and latest news to uncover unique angles and show up prepared. 

5. Streamline post-sale success.

Closing a deal can feel like just the beginning of the process. Many times, the real challenge lies in the handoff to implementation and customer support teams. Private generative AI solutions enable frictionless handoffs, automatically sharing relevant customer information between teams to eliminate frustrating delays, extra internal meetings, and customers re-answering questions they covered during the sales process. Now, reps can move onto closing their next deal without being slowed down by post-sale admin work. 

The Power of Private Generative AI

Private generative AI solutions like IllumiDesk are designed to support collaboration across teams, making AI accessible, adaptable, and aligned with your unique needs. 

How does IllumiDesk work? Our solution connects to your internal knowledge wherever it sits, and allows your team to use AI together to search, chat, and create content based on your IP—putting information at your team’s fingertips when they need it most. The result is a private, flexible AI solution that solves your unique business problems and is easy for everyone to use.

Best of all, you’re not locked into a single LLM. This flexibility allows you to scale and adapt your AI solutions as your needs evolve, helping your team stay ahead without being limited by rigid frameworks. 

Ready to see how we can help your organization? Let’s start a conversation today.

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